Project:
Froot Loops 'Jumbo Snax'
We loved being able to take our Froot Loops' characters all the way to the final frontier! Crafting both a real-world and a fantastical journey into space gave us the opportunity to expand everything that is possible for Froot Loops Snax –from rings of sugary crystals to massive nebulas and gravity-expanding planets. We loved it all.
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Design & Animation Creative Director Art Director Managing Director / E.P. Executive Producer Head of Production CG Supervisor Senior Producer Designers 2D Animators
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Model/Texture Artists Lead Animator 3D Animators 3D Rigger Lighters Dynamics/FX Compositing Lead Compositors Matte Painters Storyboards |
We had so much fun imagining the Froot Loops worlds in the previous campaign that having the opportunity to push ourselves, the visual world, and the characters all under the narrative of a space adventure allowed us to expand every detail big and small.
Process
We wanted to make sure every detail got the same level of attention creatively as well as in craft. From illuminated buttons on the spaceship's control panel and the kids' new spacesuits to the bumper stickers on the family car.
Development
A space film doesn't exist without FX. So accordingly, we splurged a bit. From the gravity-defying sugar crystal rings, to the tiny froot loop shaped thrusters. Our team brought real particle dynamics to our stylized Frooter Space, resulting in a familiar world, yet ownable to the Froot Loops brand.
