Project:

Froot Loops

Color Quest

Ever open a box of Froot Loops and ask yourself, “I wonder where this color Froot Loop came from?” Great! So did we, and now there’s an answer! This project was a dream come true to create on every level, from working with the scripts to storyboarding and making style frames, to the deliciously stylized finished product.

In all, we created six unique color quests, one for each loop, which culminated in a series of episodes that are filled with vibrant characters, landscapes, and a newly imagined Toucan Sam. As a character with a legacy spanning decades and a huge following to boot, we were honored and very thoughtful in how to best capture Sam’s personality and bird-like gestures. The map we designed of all six Froot Loops’ quests can be found in your very own home, on the back of every Froot Loops’ box.

Credits

  • Production Company: Scholar
  • Director: Will Campbell, Chace Hartman
  • Managing Director / EP: Jo Arghiris
  • Executive Producer: Nic Barnes
  • Head of Production: Ryan McLaughlin 
  • Art Director: Hana Yean 
  • Lead Designer: Liam Elias
  • CG Supervisor: Matt Berenty
  • Lead Compositor: Dae Kang 
  • Producer: Greg Behrens, Matt Creeden 
  • Associate Producer: Tommy Petroskey
  • 2D Design/AE: Zach Herdman, Irene Feleo, Amy Wallace, Mac Johnson, Madison Kelly, Ana Chang, Kristina Sharabinskaia, Siena Mae, Daniel Onassis, Connie Van
  • CG Modeling and Animation: LEON Studios
  • CG Generalists: Gabe Salas, Matt Rosenfeld, Ken Bishop, Paul Kim
  • Matte Painter: Tae Kim
  • Lighting: Michael Lampe, Kevin Lu, Cody Chen, Mirelle Underwood
  • Look Development: Faith Zeng, Luis Sanchez, Will Moody, Atsuki Hirose
  • Compositors: Matt Lavoy, Rachel Moon, Alex Dreiblatt, Paulo Dias, Molly Intersimone, Jensen Abler, Michael Loney 
  • FX: Tim Hayward, Daniel Moreno 
  • Editors: Chad Carbine, Eli Harrigan, Dannette Mehlik 
  • Storyboard Artists: Fred Fass, Daniel Colon, Mark Yates 
  • Color: ROC
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  • Agency: Digitas
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  • Client: Kellogs 

"The challenge was to create an episodic series of quests exploring where each Froot Loop color comes from. Starting from scratch, we imagined 6 color worlds, the crazy characters that lived in them and the journey our heros would face. Each world had to feel unique while still being a part of the larger Froot Loops universe."

Red World

Orange World

Yellow World

Green World

Blue World

Purple World

Process

"We crafted lush and colorful environments in our concept design phase with every prop and set designed to help tell the story. Sam and the kids interact with their surroundings and really come alive through texture and lighting."

"Toucan Sam has been an icon our entire lives. It was an honor and a big responsibility to re-imagine him as our guide as he leads our heroes to follow their nose. His warm smile, welcoming eyes, and bird-like gestures were familiar qualities we wanted to evolve for a new generation of fans."