Project:
Zoom Workplace 'Welcome to Zoom Workplace'
From concept to completion, the team at Scholar and our friends at Zoom, set out to introduce Zoom Workplace in a bold and exciting way. With an unforgettable campaign, where collaboration meets celebration.
What if the new Zoom Workplace platform existed as a stylized, dimensional space? And within this space, AI-powered interface could appear and disappear like large floating objects. Led by an expert narrator effortlessly flowing from room to room, we get a glimpse at the revolutionary way to collaborate and be productive, all in one platform. Welcome to Zoom Workplace!
Credits
- Brand Partner & Production: Scholar
- Concept & Writing: Chris Finn, Michael Tavarez
- Additional Copywriting: Alexis Strobin
- Directors: Chris Finn, Michael Tavarez
- Senior Executive Producer: Antonio Hardy
- Executive Producer: Peter Hullinger
- Head of Production: Nicole Smarsh
- Line Producer: Rich Kaylor
- DP: Tom Banks
- Production Designer: Johnny Love
- Still Photographer: Chris Shintani
- Design, Animation & VFX: Scholar
- Creative Directors: Chris Finn, Michael Tavarez
- Senior Executive Producer: Antonio Hardy
- Executive Producer: Peter Hullinger
- Head of Production: Nicole Smarsh
- CG Supervisor: Brice Linane
- Producer: Mary Mondrus
- Associate Producer: Alexandera Marca
- Lead Designer: Jina Kwon
- Designers: Liam Elias, Madison Ellis, Susie Scheer, Olivia Trotter, Jee Kim, Andrew Madlangbayan, Logan Sprangers
- Animators: Michael Cafarelli, Kirt Critoph, Kenny Kerut, Wesley Phung, Andrew Tan
- Lighters: Sylvia Apostol
- Dynamics/FX: Tim Hayward
- Compositors: Rachel Moon, Kevin Njoo, Michael Loney
- Flame Artist: Kevin Njoo
- Storyboards: Daniel Colon, Fred Fassberger, Jasper Yu
- Media Manager: Adrianna McKinley
- Editor: Dominic Strazulo, John McSwain
- Assistant Editor: Luke Buckley
- Telecine: Company 3
- Colorist: Matt Osborne
- Mix & Sound Design: Beacon Street Studios
"Each space was inspired by the coalescence of an AI-powered feature and a real business scenario. Merged together, with a splash of art direction and a whole lot of color."
"A revolutionary new platform deserves a proper announcement in the wild. So we shouted it from the highway billboards, to Times Square, bus stops, MLB games and even the Uber app."
Process
"From concept design to shoot approach, we leaned on a practical build with CG embellishments to immerse our talent in the physical world."
