Wawa 'Summer of Hoagielove'



Nothing says summertime quite like biting into a delicious hoagie on the beach, and nothing kicks it off better than Wawa’s Hoagiefest! Together with our friends at Forsman & Bodenfors, we crafted a campaign of summer stories starring a fantastic family of hoagie lovers that was as fun to create as it is to look at. Using the beloved hoagies and Wawa branding as our jumping-off point, we designed every character, environment moment, and transition to keep the hoagie as our hero across all deliverables - TV, In-Store, OOH, Merch, and Social!

In the end, flowing cel animation, beautiful food photography, and an originally scored pop track seamlessly mix together to create a delicious and inviting world to explore. You will want to watch again and again as you sing the song back to yourself, Hoagiefest is here!

  • Design & Animation: Scholar

  • Creative Director: Chace Hartman

  • Managing Director / E.P.: Christina Roldan

  • Executive Producer: Nic Barnes

  • Head of Production: Ryan McLaughlin

  • Art Director: Ana Chang

  • Sr Producer: Gregory Behrens

  • Designers: Ana Chang, Zach Herdman, Macauley Johnson, Madison Kelly, Amy Wallace, Hana Eunjin Yean

  • 2D & Cel Animators: Matt Everton, Harry Teitelman, Tim Beckhardt, Will Pittas, Taik Lee, Aly Tain

  • Compositors: Jaewoo Park, Carl Burton

  • Storyboards: Fred Fassberger

  • Mix & Sound Design: Duotone

  • Mix & Sound Designer: Andrew Green

  • Music: Duotone

  • Artist & Track Name: “The Wawa Way” written by James H. Beer

  • Performed by James H. Beer, Ross Hopman, and Peter Nashel

  • Agency: Forsman & Bodenfors

We always love the opportunity to design a world beyond a 16:9 frame. This project gave us a chance to think outside the box right from the initial design phase. How can we craft a world and a story that works in motion, print, swag and beyond? We dove in deep and had a blast designing for TV, Social Platforms, In-Store Signage, and some super fun collectibles.”

“The members of our team that grew up with Wawa reminded us from the beginning - Wawa is more than just great hoagies, it is a lifestyle. It is always a treat to work with a brand that has a loyal fanbase and after this project we found ourselves mapping out how far the nearest Wawa was to New York City. It is 8.4 Miles.”