Project:

Volkswagen

'IQ Safety'

Type:

Animation

Who says a safety demo can't be fun?? We built a perfect world that was whimsically stylized in VW Blue, but at the same time grounded in reality. Each element was carefully hand-placed in order for VW's IQ.DRIVE sensors to interact with their surroundings, making the sensor array the vibrant hero. IQ.Drive is the extra set of eyes and peace of mind to navigate the road safely, and we created 11 vignettes in total to highlight the technologies' advanced and reliable capabilities.

Credits

  • Design & Animation: Scholar
  • Creative Director: Sean Martin
  • Art Director: Wu Hyun Lew
  • Managing Director / EP:  Anne Skopas
  • Executive Producer: Ryan McRee
  • Head of Production: Ryan McLaughlin
  • CG Supervisor: Tim Hayward
  • Senior Producer: Aleen Kim
  • Designers: Amy Wallace, Irma Hasanic, Jina Kwon, Liam Elias, Emanuele Marani, Fred Huelar, Javier Tommasi
  • Boardomatics: Zach Herdman
  • 2D Animators: Matthew McLelland
  • Model/Texture Artists: Anna Vallario, Olivia Trotter, Susie Scheer, Adrian Troncoso, Cary Janks
  • 3D Animators: Mike Dinocco, Eric Molina, Paul Wei, Carlos Sandoval
  • 3D Design/Animators: Michael Cafarelli, Jay Kim
  • Lighters: Jacques Clement, Michael Lampe, Cary Janks, Kevin Lu, Jensen Abler
  • Compositors: Dae Kang, Paulo Dias, Jeff Billon, Rachel Moon, Rich Pernice, Michael Loney
  • Flame Artist: Dae Kang
  • Conform Masters: Dae Kang, Kenny Kerut
  • Storyboards: Gordan Kljucec 
  • Agency: Wunderman Thompson

"VW vehicles have some serious spy-car-level smarts, and we were asked to visualize the different sensor arrays in all their emergency braking, lane guiding, headlight sensing-glory."

PROCESS

"We had a ton of fun finding the beauty in the technical and creating graceful matrix movements in charming scenes while staying faithful to the IQ.Drive sensor behavior."