Verizon
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Project:

Verizon 'Holiday Horns'

Type:

Live Action

Hark how the bells! In other words, we were incredibly excited to revisit the Verizon Holiday Promo world. Diving back into the musically-driven festivities and finding a way to refine a world full of choreography and life. From the practicality of our set, to the performances and subtle nod to the clever self-awareness of the brand, we found unique ways to extend the larger brand and continue to add an artful perspective.

We set out to create an organic, living, and malleable set of films that could be crafted and modified as holiday deals shifted and new strategy landed on our plate. It’s a canvas to paint with products and messaging, that retains a richness of color, movement and that warm, cozy holiday cheer. Ahem… fanfare, please!

Credits
  • Production Company: Scholar
  • Directors: Chris Finn, Will Johnson
  • Managing Director / E.P.: Anne Skopas
  • Executive Producer: Kate Aspell
  • Director of Production: Tyler Locke
  • Head of Production: Nicole Smarsh
  • Line Producer: Rich Kaylor
  • DP: Esteban Robles
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  • Design & Animation: Scholar

  • Creative Directors: Chris Finn, Will Johnson

  • Art Director: Liam Elias, Leah Evans

  • Managing Director / E.P.: Anne Skopas

  • Executive Producer: Kate Aspell

  • Director of Production: Tyler Locke

  • Head of Production: Nicole Smarsh

  • Sr Producer: Michael Heil

  • Production Coordinator: Alexandera Marca

  • 2D Animators: Sam Bachman, Leah Evans, Kenny Kerut, Kiron Robinson, Peter Jay Lee, Helen Slavutsky, Andrew Tan, Sarah Werber

  • 3D Generalists: Steve Burger, Adam Newman, Mauricio Villa

  • Flame Leads: Ryan Kaplan, Kevin Njoo, Dae Kang

  • Compositors: Ryan Kaplan, Kevin Njoo, Rachel Moon, Navid Bagherzadeh, Austin Brown, Ashley Jahanshahi, Dae Kang, Fred Kim, Jeen Lee, Michael Loney, Adrian White

  • Storyboards: Jasper Yu

  • Media Manager: Adrianna McKinley

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  • Editorial: Scholar

  • Editor: Dominic Strazulo, Adrianna Merlucci

  • Assistant Editor: Glenn Eduardo

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  • Telecine: Company 3

  • Colorist: Matt Osborne

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  • Mix & Sound Design: Beacon Street Studios

  • Music: Beacon Street Studios

"With a charming wit and a clever nod to the art-directed space, we contrasted the rigidity and tightly formed patterns of marching bands with the fun and energy of animation. Moments that “break form” and give a sly holiday smile alongside the personality of Verizon."

"We created a hierarchy early in the process, using our animation brains to consider the “choreography” of supers and how they play off of the live-action. Within these moments, we found opportunities to have playful moments, balanced with impactful beats to land an important bit of copy."

Behind the Scenes