Project:
VALORANT Game Changers 'Championship 2023'
This is VALORANT. Louder.
In collaboration with Riot for the second year of the Game Changers Championship Tournament, a pivotal event spotlighting women players, we came together to craft an unapologetically bold multimedia assault on the senses. Our goal was to unleash a promotional film and complete tournament campaign that not only captures the raw, unwavering dynamism of these exceptional players but also digs into their character in sync with the ceaseless energy of the game. Our commitment to bring a badass inclusivity propelled us to curate a fusion of grit, vibrancy, and audacity, resulting in a visual feast that resonates as loudly and vibrantly as the players it honors. Prepare to dive head first into a celebration that bursts from the screen with the essence of both the players and the game itself.
- Design & Animation: Scholar
- Creative Director: Macauley Johnson
- Associate Creative Director: Madison Ellis
- Junior Art Director: Irma Hasanic
- Lead Designer / Animator: Ana Chang
- Managing E.P.: Kirsten Noll
- Director of Production: Tyler Locke
- Head of Production: Nicole Smarsh
- Sr Producer: Michael Heil
- Associate Producer: Spencer Moritz
- Production Coordinator: Alexandera Marca
- Designers: Alex Bernas, Kirt Critoph, Leah Evans, Irma Hasanic, Zach Herdman, Jina Kwon, Susie Scheer, Amy Wallace, Justin C. Harder, Siena Mae
- 2D Animators: Sam Bachman, Cristina Barna, Leah Evans, Zach Herdman, Kenny Kerut, Jina Kwon, Han Hu, Jip Jeong
- Cel Animators: Alex Bernas, Han Hu, Khylin Woodrow
- Media Manager: Adrianna McKinley
- Editorial: Scholar
- Editor: Dominic Strazulo
- Assistant Editor: Adrianna McKinley, Luke Buckley, Aaron Pryka
- Mix & Sound Design: Heavy Duty Projects
- Executive Producer: Christina Carlo
- Executive Creative Producer: Dylan Bostick
- Mix & Sound Designer: Hans Hsu
- Music:
- Artist & Track Name: KP x VCGC - Hybrid Brazil
"Armed solely with found footage, we were able to deconstruct and reconstruct live action moments from these players' past into something entirely original. Highlighting exhilarating moments and the highs and lows of the pros' gaming careers. We started with an edit as our foundation, then integrated animation to literally rip apart the frames and bring the viewers on a non-stop rollercoaster ride where each scene seamlessly melds into the next."
"These players break barriers, they get messy, they get loud. And our designs needed to directly reflect the badass nature of the teams and the game. Focusing on tactile textures, clean bold typography, and the colors and iconic imagery of VALORANT we put forward an explosive and in-your-face look for the entire campaign."
Behind-the-Scenes
