Project:

Proactiv

'Did Any of That Work?'

Type:

Recent, Live Action

Proactiv products are thoughtful and personal, which is why we wanted this campaign to live in equal parts clever and charming. Design-driven and full of humanity, we stayed grounded in what has made Proactiv the successful brand it is. We used every tool in our tool box to bring this one to life including design, typography, animation, CG, edit, and color. We’re excited for you to scroll through, and discover how we redefined the Proactive brand and ushered it into 2020.

Credits

Design & Animation: Scholar
Creative Director: William Campbell
Managing Director: Jo Arghiris
Executive Producer: Kirsten Noll
Design Lead: Madison Ellis
Head of Production: Tyler Locke
Sr Producer: Antonio Hardy
CG Supervisor: Tim Hayward
CG Generalist: Matt Berenty
Designers: Madison Ellis, Jina Kwon, Madison Kelly, Liam Elias, Vin Kim, Mike Tello
2D Animator: Sam Button, Jeff "Jip" Jeong
Model/Texture Artist: Tim Hayward
3D Animators: Tim Hayward, Mark Branton
3D Generalists/Lighters: Brice Linane, Jacques Clement, Robert Kim
Dynamics/FX: Tim Hayward
Compositors: Matt Lavoy, Eva Flodstrom, Ian Blewitt
Flame Artist: Matt Lavoy

Editorial: Scholar
Editor: Jason Webb
Assistant Editor: Miki Gilmour

Telecine: Scholar
Colorist: Matt Lavoy

Mix & Sound Design: M Squared Productions
Mix & Sound Designers: Mark Pitchford, Phillip Lantz

Client: Proactiv
Agency: Huge Inc. Toronto

“We are, at our core, visual storytellers. As passionate about the editing process as we are about the design language. In this particular instance, we were excited to have the opportunity to focus on both.”

Process

"We used every tool in our tool box to bring this one to life including design, typography, animation, CG, edit, and color."