Project:
Pandora 'Rebrand'
'What Music Looks Like'
Whenever you are given an opportunity to visualize a world in a completely unexpected way something amazing usually happens. The brief from Pandora was to use bright vibrant paint to create what sound looks like. Knowing that we would be building off of an amazing audio track we dove right into the personality of the shapes of the paint. What sounds made what shapes and how could we choreograph a dance between the visuals and the audio. In the end we were able to play. And in doing so it allowed us to create an explosion of energy and style.
- 'What Music Looks Like'
- Production Company: Scholar
- Directors: William Campbell & Will Johnson
- Executive Producer: Jo Arghiris
- Head of Production: Rachel Kaminek
- Line Producer: Richard Kaylor
- DP: Florian Stadler
- Post-Production Company: Scholar
- Art Director: Michael Tavarez
- Sr Producer: Kirsten Noll
- Designer: Gautam Dutta
- Animator: Matt Andrews
- Editor: James Dierx
- Flame Artist: Jameson DeSantis
- Mix: One Union Recording
- Track & Artist: 'Can’t Hold Me Down' by Griz Ft. Tash Neal
- 'Plus All You Want'
- Production Company: Scholar
- Creative Directors: William Campbell & Will Johnson
- Executive Producer: Jo Arghiris
- Head of Production: Rachel Kaminek
- Art Director: Michael Tavarez
- Sr Producer: Kirsten Noll
- Designers: Hana Eunjin Yean, Gautam Dutta
- Animators: Matt Andrews, Pablo Robleto
- Editor: James Dierx
- Flame Artist: Federico Saccone
- Mix: One Union Recording
- Track & Artist: 'Goooo' by TNGHT
- Client: Pandora
"We channelled Pandora's ability to allow us to explore; to experiment; to connect to music in ways we wouldn't otherwise be able to."
Pandora - 'Rebrand - P'
Using the wonderfully redesigned P for Pandora as their new anchor for design and energy was a no-brainer. The team explored as many variations as we could to get just the right balance of grit, texture and personality. The in-house team at Pandora helped along the way supplying elements, footage and everything in-between for us to build a spot that also happens to live with one of our favorite tracks. Goooo forth with Pandora's new brand. Turn it up.