Project:

MTN DEW

'Taste and Refreshing'

Type:

Animation, Live Action

How do we visualize the experience of taking a sip of all the hypnotic flavors of MTN DEW? How about a series of mind-expanding, multidimensional journeys, through the most thirst-quenching icy refreshment? 

We teamed up with Motive and Garage Inc. to create a series of short films that capture the essence of exactly that. Effervescent liquid explosions, bone-chilling ice shards, hypnotically dancing MTN DEW bottles, throwing a live-action tornado of liquid spritz into the mix, and voila! We have the perfect recipe for Tastenosis - a hypnotic experience that will certainly open the third eye you didn't even know you had!

Credits

  • Design & Animation: Scholar
  • Creative Director: William Campbell, Sean Martin
  • Art Director: Vin Kim
  • Managing Executive Producer: Kirsten Noll
  • Head of Production: Ryan McLaughlin
  • Sr Producer: Nakia Cooper
  • CG Supervisor: Brice Linane
  • Designers: Macauley Johnson, Jina Kwon, Kirt Critoph, Wu Hyun Lew, Vin Kim, Sam Davidson, Javier Tommasi, Isaac Taracks
  • Model/Texture Artists: Liam Elias, Olivia Trotter, Eddy Estevez
  • 3D Animators: Kirt Critoph, Ryan Kaplan, Vin Kim, Ren Chen, Sam Davidson, Jeffrey Jip Jeong, Michael Jones, Jay Kim, Manuel Riedl, Craig Stouffer
  • Lighters: Lucas Georgescu, Orges Kokoshari, Kevin Lu, Timur Salikov
  • Dynamics/FX: Tim Hayward, Vin Kim, Mahmoud Elregheb, Oyekunle Jegede, Timur Salikov, Erik Zimmerman
  • Compositors: Dae Kang, Rachel Moon, Austin Brown, Fuchun Chu, Cris Kong, Rich Pernice
  • Flame Artist: Ryan Kaplan, Matt Lavoy
  • Editor: Chad Carbone
  • Assistant Editor: Aaron Pryka
  • Telecine:  RCO
  • Colorist: Seth Ricart
  • Mix & Sound Design: Lime Studios, Santa Monica

 

  • Production Company: The Garage
  • Director of Photography: Steve Giralt
  • Producer: Halie Graham

 

  • Agency: Motive

"We put our creative and technical minds together to fire up all cylinders, from animation to VFX and live action, carefully marrying the liquids across different mediums to capture the effervescence of MTN DEW's flavors."

"Tiny droplets that contain whole universes of refreshing ice chunks and bottles of DEW –Kaleidoscopic compositions, constantly unfolding and flowing."

"Basically, it's not recommended to operate heavy equipment while entranced by Tastenosis."

Behind the Scenes

Process