MLB 'Play App'
We teamed up with MLB to showcase the new MLB Play App. We wanted the story to capture the app’s essence while using compelling visuals to engage the viewer. The iconic silhouetted batter was brought to life with motion-capture animation, hitting us into a digital world where the ball flies through the app’s interface. It's a home run of fun.
- Design & Animation: Scholar
- Associate Creative Director: Vin Kim
- Art Director: Michael Cafarelli
- Managing Director & E.P.: Anne Skopas
- Executive Producer: Kate Aspell
- Head of Production: Nakia Cooper
- Senior Producer: Andrew Rindlaub
- Designers: Dae Kang, Kirt Critoph, Liam Elias, Susie Scheer, Vin Kim, Dylan Blau, dayday, Emanuele Marani, Michelle Grepo, Angela Zhu
- 3D Generalists: Michael Cafarelli, Vin Kim, Dylan Blau, Fabio Lamarche, Jay Kim
- Compositors: Michael Cafarelli, Vin Kim, Dylan Blau, Fabio Lamarche, Jay Kim
- Storyboard Artist: Daniel Colon