Project:

LG

'Fit For All'

Type:

Recent, Live Action

We all have things that feel just right, and we know it when we have it. We try different options—too big, too small, looks funny—and then... there it is, just right. We crafted vignettes that speak to all different types of people and all the different ways they use their phones. The natural simplicity of this piece speaks for itself. Our eclectic cast of hands and their curated styling, their corresponding backgrounds and secondary story elements all show how this phone is truly a “fit for all.”

We called it The Goldilocks Phone.

Credits

Production Company: Scholar
Directors: William Campbell & Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Line Producer: Richard Kaylor
DP: Rebecca Baehler
Design & Animation: Scholar
Creative Directors: William Campbell, Will Johnson, Chace Hartman
Associate Creative Director: JP Rooney
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Senior Producer: Sue Yee Hubbard
Producer: Gregory Behrens
2D Animation & Design: Dennis Go
Designer: Trish Janovic
Designer: Christina Barna
Designer: Michael Tavarez
Designer: Chris Finn
CG Supervisor: Adam Burke
3D Modelers: Adam Rosen
Rigger: Lee Wolland
3D Animator: Nick Dubois
3D Lighting Artist: Mike Papagni
3D Texture Artist: Adnan Hussain

  • Agency: Heat
    CEO: John Elder
    Senior Producer : Andy Rosenthal
    Senior Producer: David Cardinali
    Associate Producer: MacKenzie Huff
    Group Account Director: Matt Huntington
    Account Director: Elaine Feinstein
    Head of Creative: Evan Slater
    Creative Director: Jonathan Byrne
    Art Producer: Suzee Barrabee

"Gentleman Scholar revolves around a mixed-media approach to creation. We never rely solely on one technique to carry through a project and do our best work when we combine the minds of the entire studio to evolve the look and feel of anything we touch."