Project:

LG

'Fit For All'

Type:

Recent, Live Action

We all have things that feel just right, and we know it when we have it. We try different options—too big, too small, looks funny—and then... there it is, just right. We crafted vignettes that speak to all different types of people and all the different ways they use their phones. The natural simplicity of this piece speaks for itself. Our eclectic cast of hands and their curated styling, their corresponding backgrounds and secondary story elements all show how this phone is truly a “fit for all.”

We called it The Goldilocks Phone.

Credits

  • Production Company: Scholar
  • Directors: William Campbell & Will Johnson
  • Executive Producer: Jo Arghiris
  • Head of Production: Rachel Kaminek
  • Line Producer: Richard Kaylor
  • DP: Rebecca Baehler
  •  
  • Design & Animation Company: Scholar
  • Creative Directors: William Campbell, Will Johnson, Chace Hartman
  • Associate Creative Director: JP Rooney
  • Executive Producer: Jo Arghiris
  • Head of Production: Rachel Kaminek
  • Senior Producer: Sue Yee Hubbard
  • Producer: Gregory Behrens
  • 2D Animation & Design: Dennis Go
  • Designer: Trish Janovic, Christina Barna, Michael Tavarez, Chris Finn
  • CG Supervisor: Adam Burke
  • 3D Modelers: Adam Rosen
  • Rigger: Lee Wolland
  • 3D Animator: Nick Dubois
  • 3D Lighting Artist: Mike Papagni
  • 3D Texture Artist: Adnan Hussain
  •  
  • Agency: Heat
  • CEO: John Elder
  • Senior Producers: Andy Rosenthal, David Cardinali
  • Associate Producer: MacKenzie Huff
  • Group Account Director: Matt Huntington
  • Account Director: Elaine Feinstein
  • Head of Creative: Evan Slater
  • Creative Director: Jonathan Byrne
  • Art Producer: Suzee Barrabee
  •  
  • Client: LG

"Scholar revolves around a mixed-media approach to creation. We never rely solely on one technique to carry through a project and do our best work when we combine the minds of the entire studio to evolve the look and feel of anything we touch."