Project:

Kohler

'Make a Lasting Expression'

Type:

Recent, Live Action

To harness Kohler's style of lasting expression, we created an art-directed and simplified world where style-driven characters and striking faucets take center stage. Design-forward, fashion-central, these stories are told through choreographed moments that feel both magical and real. Each environment was designed to elicit memorable snapshots of a wide range of Kohler products while capturing a vibrant, imaginative feeling and seamless technique.

We started with a series of portraits. People young and old, short and tall, all daring to be unapologetically who they are. Be bold. Be original. Be you.

Credits

  • Production Company: Scholar
  • Directors: Will Johnson, Michael Tavarez
  • Managing Executive Producer: Kirsten Noll
  • Director of Production: Tyler Locke
  • Line Producer: Richard Kaylor 
  • Director of Photography: Dallas Sterling 
  • Production Designer: Sara Kugelmass
  •  
  • Design & Animation: Scholar
  • Creative Director: Will Johnson, Michael Tavarez
  • Managing Executive Producer: Kirsten Noll
  • Director of Production: Tyler Locke
  • Senior Producer: Seth Gantman
  • Producer: Mary Mondrus 
  • Designers: Liam Elias, Susie Scheer, Daniel Onassis 
  • 2D Animators: Jeffrey 'Jip' Jeong, Jay Kim, Matt Andrews, Dennis Go
  • 3D Generalists: Timur Salikov 
  • Model/Texture Artists: Garrett Norlin, Lucia Huang 
  • Compositors: Michael Loney, Austin Brown, Cris Kong 
  • Flame Artists: Matt Lavoy, Ryan Kaplan 
  • Storyboards: Mark Yates
  • Editor: Dominic Strazulo
  • Secondary Editor: Ismail Salahuddin, Zach Vandlik
  • Colorist: Seth Ricart 
  •  
  • Mix & Sound Design: Formosa 
  • Mix & Sound Designer: John Bolen  
  • Artist & Track Name: Lucky Day by Louis II

 

"We crafted a balance of magic and reality featuring unique talent and stylized sets that showcase a range of Kohler faucets."

Process 

"Every decision made was geared towards creating an eye-catching narrative. We wanted to intertwine our remarkable cast and their ownable spaces through visual landscapes that would allow the brand to shine through."