Project:
Intuit Mint 'Any Day Can Be Your Big Day'
Sometimes a big goal can seem impossible to reach, but when you zoom out, every little step is a huge one.
For Intuit Mint, we worked closely with Outcast to establish this mindset change around saving money. We set out to revel in the customer's small achievements in a big way with spaces that physically transform to celebrate the customer. Our casting and performance were critical as we wanted to embrace sarcastic humor and overconfidence to dig deep into the chasm between the colossal praise and small achievements.
We wanted the canvas to be alive, crafting the lighting and colorful elements in the essence of what makes Mint so MINT. It's poppy with a bit of a smirk. It's fun and quirky with a subtle edginess that speaks to millennials. We wanted these stages to look and feel amazing. From camera choreography to the handcrafted sets to the performances themselves, these films are confident, sophisticated, and entertaining.
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Production Company: Scholar
Director: William Campbell
Managing Director: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
Line Producer: Rich Kaylor
DP: Neil Shapiro
Production Designer: Trae KingDesign & Animation: Scholar
Creative Director: William Campbell
Art Director: Hana Eunjin Yean
Managing Director: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
Sr Producers: Gregory Behrens, Nicky Maser
Design Lead: Liam Elias
Designers: Madison Ellis, Hana Eunjin Yean, Lenar Singatullov
3D Generalists: Tim Hayward, Liam Elias
Compositor: Dae Kang
Flame Artist: Ryan Kaplan
Storyboards: Fred FassbergerEditorial: Scholar
Editor: Zach Vandlik
Assistant Editor: Dominic StrazuloTelecine: RCO
Colorist: Seth RicartMix & Sound Design: Duotone
Mix & Sound Designer: Juan Aboites
Music: NEDMCB
Agency: Outcast
Creative Director: Frank Lipari
Art Director: Zach Lepine
Strategy: Kristin Sauchak
Account Director: Flora Anderson
Project Manager: Julianne Twining
Senior Graphic Designer: Ryan Frame
Copy Writer: Jim Mccaffery
Client: Intuit Mint
"We were super excited to evolve the color block aesthetic and give our lighting personality a sense of place that was overwhelmingly human."
Process
"It's poppy with a bit of a smirk. It's fun and quirky with a subtle edginess that speaks to millennials. We wanted these stages to look and feel amazing."
