Project:

Intuit Mint

'Any Day Can Be Your Big Day'

Type:

Live Action

Sometimes a big goal can seem impossible to reach, but when you zoom out, every little step is a huge one.

For Intuit Mint, we worked closely with Outcast to establish this mindset change around saving money. We set out to revel in the customer's small achievements in a big way with spaces that physically transform to celebrate the customer. Our casting and performance were critical as we wanted to embrace sarcastic humor and overconfidence to dig deep into the chasm between the colossal praise and small achievements.

We wanted the canvas to be alive, crafting the lighting and colorful elements in the essence of what makes Mint so MINT. It's poppy with a bit of a smirk. It's fun and quirky with a subtle edginess that speaks to millennials. We wanted these stages to look and feel amazing. From camera choreography to the handcrafted sets to the performances themselves, these films are confident, sophisticated, and entertaining.

Credits

  • Production Company: Scholar
    Director: William Campbell
    Managing Director: Jo Arghiris
    Executive Producer: Kirsten Noll
    Head of Production: Tyler Locke
    Line Producer: Rich Kaylor
    DP: Neil Shapiro
    Production Designer: Trae King

    Design & Animation: Scholar
    Creative Director: William Campbell
    Art Director: Hana Eunjin Yean
    Managing Director: Jo Arghiris
    Executive Producer: Kirsten Noll
    Head of Production: Tyler Locke
    Sr Producers: Gregory Behrens, Nicky Maser
    Design Lead: Liam Elias
    Designers: Madison Ellis, Hana Eunjin Yean, Lenar Singatullov
    3D Generalists: Tim Hayward, Liam Elias
    Compositor: Dae Kang
    Flame Artist: Ryan Kaplan
    Storyboards: Fred Fassberger

    Editorial: Scholar
    Editor: Zach Vandlik
    Assistant Editor: Dominic Strazulo

    Telecine: RCO
    Colorist: Seth Ricart

    Mix & Sound Design: Duotone
    Mix & Sound Designer: Juan Aboites
    Music: NEDMCB


Agency: Outcast
Creative Director: Frank Lipari
Art Director: Zach Lepine
Strategy: Kristin Sauchak
Account Director: Flora Anderson
Project Manager: Julianne Twining
Senior Graphic Designer: Ryan Frame
Copy Writer: Jim Mccaffery

Client: Intuit Mint

"We were super excited to evolve the color block aesthetic and give our lighting personality a sense of place that was overwhelmingly human."

Process

"It's poppy with a bit of a smirk. It's fun and quirky with a subtle edginess that speaks to millennials. We wanted these stages to look and feel amazing."