Project:

Fantex

'What If'

Type:

Recent, Animation, Live Action

It’s not often we talk about sports and investments in one sentence. With Fantex, we had the opportunity to take an artistic approach to both of these markets, building on the natural energy and exhilaration of athleticism, while seamlessly integrating the core message of Fantex’s services with clean typography. Using matte painting and tracked graphics integrated into live action, we were thrilled to see it all come together in an intriguing spot introducing a new, more exciting way to invest.

Credits

  • Production Company: Scholar
  • Directors: William Campbell & Will Johnson
  • Executive Producer: Lindsay Bodanza
  • Head of Production: Rachel Kaminek
  • Line Producer: Mirjam Kositchek
  • DP: Kevin Phillips
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  • Post Production Company: Scholar
  • Creative Directors: William Campbell & Will Johnson
  • Art Director: JP Rooney
  • Post Producer: Tyler Locke
  • Designers: Heather Aquino, Macauley Johnson, Shawn Lee, Jordan Lyle, JP Rooney, Sang Shin, Tommy Wooh
  • Animators: Macauley Johnson, Shawn Lee, Jordan Lyle, Sang Shin
  • Matte Painter: James Levy
  •  
  • Editorial Company: Whitehouse Post
  • Editor: Brandon Porter
  •  
  • Agency: Heat
  • Producer: Brian Coate
  • Copywriter: Peter Megler
  • Art Director: Andy Slopsema
  • Creative Director: Mark Lawson
  •  
  • Client: Fantex

“There’s a subtlety to the way that athleticism is captured in sports. We took on the concept of removing the clutter and focusing on that through-line of feeling and what is real.”