It’s not often we talk about sports and investments in one sentence. With Fantex, we had the opportunity to take an artistic approach to both of these markets, building on the natural energy and exhilaration of athleticism, while seamlessly integrating the core message of Fantex’s services with clean typography. Using matte painting and tracked graphics integrated into live action, we were thrilled to see it all come together in an intriguing spot introducing a new, more exciting way to invest.