Facebook 'Well-being Campaign'


Recent, Animation

We were thrilled when Facebook presented us with the opportunity to craft a campaign explaining the new in app Well-being Feature. Apps and features are not just about technology, but the human experience behind them. We diligently dove into the details, embedding ourselves in the program to build from the inside out and create a narrative experience that informs and delights.

Using existing characters, we set our designer to task with capturing what this app is all about: empowering users to reclaim their time as they see fit and wrapping it in light-hearted and informative character stories. By making these videos relatable to everyone, we were able to craft the narrative and seamlessly carry the message from one scene to another. We deal with metaphors in life every day, but it’s the type of creative mission we thrive in, bridging the gap between the logistical, humane, and visually stimulating.

  • Design & Animation: Scholar
  • Creative Director: William Campbell
  • Managing Director: Jo Arghiris
  • Executive Producer: Kirsten Noll
  • Head of Production: Tyler Locke
  • Art Director: Hana Eunjin Yean
  • Sr Producer: Antonio Hardy
  • Designers: Hana Eunjin Yean, Irma Hasanic
  • 2D Animators: Kenny Kerut, Sam Button, Irma Hasanic
  • Cel Animator: Sam Button
  • Editorial: Scholar
  • Assistant Editor: Dominic Strazulo
  • Music by: William Campbell
  • Client: Facebook
  • Agency: Facebook Creative

'Quiet Mode'

'Daily Usage'

'Scheduled Quiet Mode'

“The Well-being app is relatively new, so our goal was to personify the human emotion behind it and make the information clear and easy to understand. The cute animals are a bonus.”

“Each feature in the application is wrapped in a human narrative, empowering the users to reclaim their time as they see fit.”