We were thrilled when Facebook presented us with the opportunity to craft a campaign explaining the new in app Well-being Feature. Apps and features are not just about technology, but the human experience behind them. We diligently dove into the details, embedding ourselves in the program to build from the inside out and create a narrative experience that informs and delights.

Using existing characters, we set our designer to task with capturing what this app is all about: empowering users to reclaim their time as they see fit and wrapping it in light-hearted and informative character stories. By making these videos relatable to everyone, we were able to craft the narrative and seamlessly carry the message from one scene to another. We deal with metaphors in life every day, but it’s the type of creative mission we thrive in, bridging the gap between the logistical, humane, and visually stimulating.