'Countdown to Rock'



When presented with the opportunity to craft a campaign counting down to Facebook's 2020 Super Bowl debut we said, "Let's rock."

Combining far-out aesthetics with a rock'n'roll attitude we created a series of works highlighting rockin' groups and putting Facebook users at the forefront of the conversation. Working with Facebook's Creative X team, we brought the neon-tinted spotlight to a wide range of exciting groups, stylizing their passions into vibrantly electric works of art that would take over Facebook's social media presence. Each piece was released in a countdown of days leading up to Super Bowl LIV, showing off our crazy energy and ramping up hype for the teams, the show, and the fans that make it a movement.


  • Design & Animation: Scholar
  • Creative Director: William Campbell
  • Associate Creative Director: Macauley Johnson
  • Managing Director/Executive Producer: Jo Arghiris
  • Head of Production: Tyler Locke
  • Senior Producer: Antonio Hardy
  • Designers: Jina Kwon, Madison Kelly, Wu Hyun Lew, Hana Eunjin Yean, Vin Kim, Zach Herdman, Danni-Fisher-Shin, Grace Poole, Nick Illuzada, Niv Bavarsky, Irene Feleo
  • 2D Animators: Vin Kim, Madison Kelly, Danni Fisher-Shin, Henry Pak
  • Client: Facebook
  • Agency: Facebook Creative


"We wanted to fill the countdown to Facebook's first ever Super Bowl commercial with vibrant life and electricity, building off what makes each Facebook group awesome."