When presented with the opportunity to craft a campaign counting down to Facebook's 2020 Super Bowl debut we said, "Let's rock."

Combining far-out aesthetics with a rock'n'roll attitude we created a series of works highlighting rockin' groups and putting Facebook users at the forefront of the conversation. Working with Facebook's Creative X team, we brought the neon-tinted spotlight to a wide range of exciting groups, stylizing their passions into vibrantly electric works of art that would take over Facebook's social media presence. Each piece was released in a countdown of days leading up to Super Bowl LIV, showing off our crazy energy and ramping up hype for the teams, the show, and the fans that make it a movement.