'Countdown to Rock'
When presented with the opportunity to craft a campaign counting down to Facebook's 2020 Super Bowl debut we said, "Let's rock."
Combining far-out aesthetics with a rock'n'roll attitude we created a series of works highlighting rockin' groups and putting Facebook users at the forefront of the conversation. Working with Facebook's Creative X team, we brought the neon-tinted spotlight to a wide range of exciting groups, stylizing their passions into vibrantly electric works of art that would take over Facebook's social media presence. Each piece was released in a countdown of days leading up to Super Bowl LIV, showing off our crazy energy and ramping up hype for the teams, the show, and the fans that make it a movement.
- Design & Animation: Scholar
- Creative Director: William Campbell
- Associate Creative Director: Macauley Johnson
- Managing Director/Executive Producer: Jo Arghiris
- Head of Production: Tyler Locke
- Senior Producer: Antonio Hardy
- Designers: Jina Kwon, Madison Kelly, Wu Hyun Lew, Hana Eunjin Yean, Vin Kim, Zach Herdman, Danni-Fisher-Shin, Grace Poole, Nick Illuzada, Niv Bavarsky, Irene Feleo
- 2D Animators: Vin Kim, Madison Kelly, Danni Fisher-Shin, Henry Pak
- Client: Facebook
- Agency: Facebook Creative