Project:
ExtraMile 'ExtraMan TV'
The process of reimagining ExtraMan was an enjoyable journey of character exploration. Our partners at Drake Cooper asked for an "Evolution not a Revolution" of ExtraMile’s mascot’s previous design. Our biggest goal was to make ExtraMan's intentions clear; he's here to help the customer treat themselves to all the goodies ExtraMile has to offer. So come on in and meet ExtraMan!
Credits
- Design & Animation: Scholar
- Creative Directors: Will Johnson, Mike Tavarez
- Art Directors: Cam Floyd, Hana Yean
- Managing Director & Executive Producer: Jo Arghiris, Anne Skopas
- Managing Executive Producer: Kirsten Noll
- Director of Production: Tyler Locke
- Head of Production: Nicole Smarsh
- Producers: Kevin Jones, Nicky Maser
- CG Supervisor: Brice Linane
- Designers: Madison Ellis, Danni Fisher-Shin, Cam Floyd, Jina Kwon, Madison Kelly, Hana Yean, Christopher Ables, Felipe Hansen, Elina Mushinskaya, Maliheh Rahrovan
- Storyboard Artist: Gordon Klujcec
- Model/Texture Artists: Brice Linane, Krista Albert, Alexandria Federico, Lucia Huang, Kevin Kolondinsky, Diego Melgar
- 3D Animators: Derek Friesenborg, Mike Di Nocco, Paul Wei
- 2D Animators: Sam Button
- FX: Tim Hayward
- Rigging: Nico Sanghrajka
- Lighting: Matt Berenty, Brice Linane, Cody Chen, Kevin Kolodinsky, Michael Lampe
- Compositing Lead: Dae Kang
- Compositors: Ryan Kaplan, Cris Kong, Michael Lampe, Michael Loney
- Flame: Ryan Kaplan
- Editor: Jason Webb
- Assistant Editor: Dominic Strazulo
- Mix & Sound Design: Duotone
"We had an amazingly talented team of animators who quickly got to work figuring out how ExtraMan would move. We decided early on that he was capable of superhero speeds and stunts but he would only use these skills to help the customers or when presenting to the viewer. ExtraMan's movement revealed he was in control of his situations but was still susceptible to the occasional automatic sliding door closing on him."
PROCESS
"Once we discovered his personality we began redesigning him, sketching dozens of design options that were short, tall, skinny, or muscular. We also presented pages of color options for his suit and crest, until we narrowed down his design to one that fit our initial goal of making him more approachable."
