Project:
Chobani “Feed the Futureâ€
What do greek yogurt, Milton Glaser, and zoetropes have in common? They are all part of the wonderfully lush and psychedelic series of animations we created for Chobani. Fusing the subtle tactility of print media with dazzling animation techniques, we infused life into the idyllic and surreal pastoral scenes. We had a great time taking Chobani’s established adventurous and bold visual style and elevating it to something that feels like a modern-day Yellow Submarine with cutting-edge motion graphics.
Credits
- Design & Animation: Scholar
- Creative Director: Will Johnson
- Art Director: Cam Floyd
- Managing Director: Jo Arghiris
- Executive Producer: Nic Barnes
- Head of Production: Ryan McLaughlin
- Senor Producer: Aleen Kim
- Designer: Cam Floyd
- 2D Animators: Kenny Kerut, Michael Relth, Jeff Jeong
- Cel Animators: Kenny Kerut, Ana Chang, Dennie Bright, Michael Relth, Jeff Jeong, Will Pittas
- Agency: Chobani
- Original Design: M “Rofi” Fatchurofi, Kate Dehler
“We never rely solely on one technique to bring any narrative, character, or animation to life. That’s not our style. We come together to bring just the right flavor of emotion to motion, the right texture to timing, and find just the right balance of CG precision with analog grit.”
"A psychedelic and seamless symbiosis of lush 60’s inspired illustration with modern day animation techniques with a sprinkle of sleight of hand."
