Project:
Chegg 'Ramen'
We absolutely loved this recent partnership with the folks at West and their client, Chegg.com.
Simple, charming and oh so relatable, we collectively settled on a mixed media approach to bring the campaign to life. Using the solid foundations of a whimsical color palette and smartly composed imagery, we made embellishments to our live action photography in post production with clean compositing, CG animation and motion graphics. Edited and colored in-house, this was a truly collaborative production and it’s safe to say, we enjoyed every minute of it!
Credits
- Production Company: Scholar
- Director: William Campbell
- Managing Director/EP: Jo Arghiris
- Executive Producer: Kirsten Noll
- Head of Production: Tyler Locke
- Line Producer: Stan Sawicki
- DP: Ernesto Lomeli
- Production Designer: Trae King
- Design & Animation: Scholar
- Creative Director: William Campbell
- Managing Director/EP: Jo Arghiris
- Executive Producer: Kirsten Noll
- Head of Production: Tyler Locke
- Design Lead: Madison Ellis
- Senior Producer: Antonio Hardy
- 2D Animator: Lauren Tom
- Compositors: Dae Kang, Navid Bagherzadeh
- Flame Artist: Pilon Lectez
- Storyboards: Gordon Kljucec
- Editorial: Scholar
- Editor: Jason Webb
- Assistant Editor: Dominic Strazulo
- Client: Chegg
"We wanted to take something normal and expected, and turn it on its head. A meme rolled inside of a pun. Guaranteed to look twice. These images aren’t just eye candy, they are visual metaphors that further explore the script."
Process