Bowers & Wilkins
'The Art of Sound'
"To make great sound, truly great sound, you have to appeal to not one sense, but every sense." - Heat SF, agency
When we were approached with this concept from B&W of being creatively driven by our senses, it's safe to say that we were all in. First we were immediately drawn to imagining ways of how we could accentuate how the light plays off the contours of the product and how the synapse could be elegantly integrated. To do this, we called on purposeful lighting and lensing, seeking to capture each sleek curve and fine detail of the Bowers and Wilkins Formation speakers.
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Production Company Directors Managing Director Executive Producer Head of Production Line Producer Director of Photography Production Designer
Design & Animation Creative Director Associate Creative Director Managing Director Executive Producer Head of Production Senior Producer Designers |
2D Animators 3D Generalist Compositors Flame Artists Storyboards
Editorial Editor Previz Editor Original Score Creative Director
Mix Mixer
Client Agency |
Using form to complement composition, technology to accentuate quality. We placed the product front and center with pristine photography and compelling visual embellishment.
PROCESS