We were delighted when Allstate approached us to help shape their messaging around auto insurance. With an approach to insurance thats both purposeful and personal we knew this campaign had to be equally hard hitting. Utilizing a combination of bold transformation type, characters, and stylized environments we found the perfect balance of sophistication and charm.
By crafting a campaign that is dynamic, design-driven and full of humanity we were able to deliver clear offer messaging and show off the diverse array of benefits and protection Allstate offers.
Design & Animation: Scholar
Creative Director: William Campbell
Managing Director: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
Project Lead: Wu Hyun Lew
Producer: Seth Gantman
Designers: Danni Fisher Shin, Irma Hasanic, Macauley Johnson, Vin Kim, Esther Moon, Valentino Vilches
2D Animators: Danni Fisher Shin, Irma Hasanic, Kenny Kerut, Sam Button, Sam Bachman, Lauren Tom, Jip Jeong, Henry Pak, Seth Brau
Cel Animators: Danni Fisher Shin, Michael Relth
Mix & Sound Design Company: Another Country
Mix & Sound Designer: Tim Konn
Music Company: In House Music + Sound
Music By: Christopher Wray
Song Title: 'In the Clouds'
Client: Allstate Insurance