Project:

Allstate Insurance

Type:

Recent

We were thrilled when Allstate asked us to tackle stressful events in your life with grace and a wink. Insurance isn't always the most fun thing to talk about, so we wanted these spots to be light-hearted and informative. Focusing on defining a new Allstate aesthetic, we found the charm though character animation and unexpected transitions. These ideas blossomed into a series of beautifully simple designs and dynamically narrative transitional moments.

Allstate has a very humanistic outlook on insurance and to capture that we crafted this campaign to be equal parts clever and charming. The colors, the iconography, and the punchiness of the graphics all work together to stand out from the crowd. A witty reveal here or a whimsical keyframe there, combining our design and animation prowess into a design-driven narrative. We're excited for you to scroll through! 

Credits

  • Design & Animation: Scholar
  • Creative Directors: William Campbell, Will Johnson, Hana Eunjin Yean
  • Managing Director: Jo Arghiris
  • Executive Producer: Kirsten Noll
  • Head of Production: Tyler Locke
  • Producer: Seth Gantman
  • Designers: Jina Kwon, Danni Fisher-Shin, Soo Kim, Hanna No, Gretel Cummings, Lydia Kim, Jiaqi Wang, Lauren Tom
  • Animation Leads: Wu Lew, Kenny Kerut
  • 2D Animators: Ana Chang, Amy Wallace, Gretel Cummings, Irma Hasanic, Sam Button, Jeff Jeong, Lauren Tom, Michael Relth, Sam Bachman, Angela Stempel, Deekay Kwon
  •  
  • Mix & Sound Design: Another Country
  • Mix & Sound Designer: Tim Konn
  • Track Names & Artists:
  • 'New Thought Underspeak' by Philippe Bestion, Margot Cavalier
  • 'Thinkerton Place' by Benjamin Andrew, James MacDougall
  • 'My Favorite Ice Cream' by Zev Alexander Burrows
  •  
  • Client: Allstate Insurance
  • Agency: Leo Burnett

Process

"Focusing on defining a new Allstate aesthetic, we found the charm though character animation and unexpected transitions."