Project:

Tubular Labs

'Mountain Goats'

Type:

Recent, Animation

We heard goats, and we were in! After partnering directly with the team at Tubular Labs, we were beyond excited to get rolling on bringing their fantastic script to life. Tubular is an online video metrics tool, and the goats represent a niche viewing audience. The film shows how sometimes the communities in which your videos are most popular are also the ones that may surprise you the most!

Developing the character's design and personality carried extra weight, knowing they would be a brand representative moving into the future. Their personalities fed directly into the humor of the spot. Every aspect from facial reactions to edits serve one purpose: To bring a smile to your face.

Credits

  • Design & Animation: Scholar
  • Creative Director: William Campbell
  • Managing Director / EP: Jo Arghiris
  • Head of Production: Tyler Locke
  • Art Director: Hana Eunjin Yean
  • CG Supervisor: Tim Hayward
  • Producer: Seth Gantman
  • Designers: Jina Kwon, Irma Hasanic
  • 2D Animator: Kenny Kerut
  • Model/Texture Artists: Matt Berenty, Cam Scott, LEON Studio
  • 3D Animators: LEON Studio
  • 3D Generalists: Matt Berenty, Cam Scott
  • Lighting: Matt Berenty, LEON Studio
  • Compositors: Matt Lavoy
  • Flame Artist: Matt Lavoy
  •  
  • Editorial: Scholar
  • Editor: Jason Webb
  • Assistant Editor: Dom Strazulo
  •  
  • Mix & Sound Design: Scholar
  • Mix & Sound Designer: Jason Webb
  •  
  • Client / Agency: Tubular Labs

"Developing the character's design and personality carried extra weight, knowing they would be a brand representative moving into the future. Their personalities fed directly into the humor of the spot."

PROCESS