Project:

Svedka

'Collisions'

Type:

Recent, Live Action

Explosions? Check. Disco Balls? Check. Our favorite flavor combination? Check.
 
This time with Svedka, we pushed the idea of a split screen to create a series of high octane collisions—moments that come together to personify a feeling, a blast of refreshment in one sip. Working alongside the wonderful people at Bensimon Byrne, we helped craft a narrative that doesn’t follow the typical journey from start to finish, instead relying on an artistic collection of textures, color and choreography to build anticipation from scene to scene. In the end, the overall spot includes a few Easter eggs and just the right amount of explosive firepower. Pinkies up.

Credits

  • Production Company: Scholar
  • Creative Directors: William Campbell & Will Johnson
  • Executive Producer: Jo Arghiris
  • Head of Production: Rachel Kaminek
  • Line Producer: Adam Baxter
  • Art Director: Chris Finn
  • Producer: Nikki Maniolas
  • Technical Director: Tim Hayward
  • Editor: DJ Cosgrove
  • Designers: Trish Janovic, James Levy
  • 3D Generalists: Gaby Gorostieta, Paul Hargrave, Mike Ko
  • 3D Liquid Dynamics: Ben Lopez
  • Nuke Compositors: Kev Jones, Chris Russo, Lior Weiss
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  • Audio: Apollo Studios
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  • Client: Constellation Brands
  • Agency: Bensimon Byrne

“It’s smooth and electric. It’s dance party and saxophone. It’s flamethrowers and water balloons. That’s what Blue Raspberry is to us.”