Project:
Stella Artois 'Holiday'
When you close your eyes and think of the holidays, what do you see? Together with our friends at VaynerMedia, we were able to explore that question and craft a snowy world filled with mountains, ski chalets, and frosted chalices of Stella Artois!
We wanted to capture the silence you find on top of a snowy peak, and the savoring of special moments during the holidays. Using our collective brain power, we carefully considered every aspect of the production design, illustration, camera work, animation & texturing, and sound - allowing us to transition seamlessly from real world environments, into the beautiful packaging and back again.
Credits
- Production Company: Scholar
- Director: Chace Hartman
- Managing Director / EP: Jo Arghiris
- Head of Production: Ryan McLaughlin
- Line Producer: Richard Kaylor
- DP: Stephen McGehee
- Production Designer: Sara Kugelmass
- Design & Animation: Scholar
- Creative Director: Chace Hartman
- Managing Director / EP: Christina Roldan
- Head of Production: Ryan McLaughlin
- Art Director: Dennis Go
- CG Supervisor: Brice Linane
- Sr Producer: Gregory Behrens
- Designers: Ana Chang, Macauley Johnson, Jina Kwon, Amy Wallace, Lauren Cash, Zach Herdman
- Cel Animators: Ana Chang, Tim Beckhart, Olivia Blanc, Mark Phillips
- 3D Generalists: Jeremy Ramirez, Cameron Scott Compositors: Dae Kang, Jeff Dragon, Rachel Moon
- Flame Artist: Ben Vaccaro
- Storyboards: Brian Wilcox
- Editorial: Scholar
- Editor: Adam Weiss
- Telecine: Company 3
- Colorist: Jaime O'Bradovich
- Mix & Sound Design Company: In House Music & Sound
- Mix & Sound Designer: Christopher Wray
- Music Company: Epidemic Sound
- Track Name & Artist: “Christmas Bells” by Mike Franklyn
- Client: Stella Artois
- Agency: VaynerMedia
“Using the amazing holiday packaging as a jumping off point, we dove in and crafted a world around it. Having creative control of both the live action and animation gave us the opportunity to create spots that feel truly integrated and unique.”
Process
“Careful timing and choreography allowed for animation techniques and camera movement to merge with a traditional cel workflow. This created an authentic, effortless feeling set of animations that perfectly complemented the Stella holiday packaging.”