Project:

State Farm

'Home & Auto'

Type:

Recent, Animation

For State Farm the goal was simple, highlight a few of the best combinations that life has to offer. The challenge was to find clever ways of showcasing some of the simplest ideas. As we dove into the narrative we immediately knew that there were millions of ways to bring this world to life and in the end we anchored ourself in an orthographic landscape, filled with unicorns, hamburgers, laundry and rock and roll. 

Credits

  • Production Company: Scholar
  • Creative Directors: William Campbell & Will Johnson
  • Executive Producer: Jo Arghiris
  • Head of Production: Rachel Kaminek
  • Senior Producer: Tyler Locke
  • Art Director: Jordan Lyle
  • Designers: Brandon Smith, Chris Finn
  • Animators: Samuel Kim, Brandon Smith, Chris Finn
  •  
  • Client: State Farm
  • Agency: State Farm Creative Services

"Everything goes right,
when you combine."