Project:

Skullcandy

'Crusher'

Type:

Recent, Animation, Live Action

Personifying how music and sound you feel is an incredible endeavor, and the idea of creating #BassYouCanFeel was incredibly exciting. As we dove into developing the language, we worked with the team at Skullcandy to direct Derrick Rose and concept, design and animate the effects surrounding him. We used as many tools as necessary to create the elements, never relying on a singular program. In the end, the final piece explodes in your face and showcases the intensity of Mr. Rose, giving each note in the song it’s own aesthetic personality.

Credits

  • Production Company: Scholar
  • Directed by: Scholar
  • Executive Producer: Lindsay Bodanza
  • Head of Production: Rachel Kaminek
  • DP: Omer Ganai
  • Line Producer: Rich Kaylor
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  • Post Production Company: Scholar
  • Creative Directors: William Campbell & Will Johnson
  • Art Director: JP Rooney
  • Post Producer: Tyler Locke
  • Designers: James Levy, Sang Shin, Jordan Lyle, Macauley Johnson
  • VFX: Yates Holley, Henry Foster, Matt Johnson, Tim Hayward, Ben Yu
  • Lead Compositors: Scott Crawford, JP Rooney
  •  
  • Editorial Company: Whitehouse Post
  • Editor: Brandon Porter
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  • Track & Artist: 'Back to Ballin' by Wale
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  • Client: Skull Candy

“Sometimes it just feels good to simply design and make things explode.”

Behind Crusher


Transforming the scenery around Derrick was challenging as we wanted the entire composition of every shot to be full of dynamic energy without over shadowing Derrick’s movement and demeanor. All of the layers and particulates needed a reason, some kind of definition in sound so as they wouldn’t just appear lifeless or off-beat. The result was an amalgamation of energy that turned into a loud piece featuring one of our favorite athletes.