SAMSUNG

Project:

SAMSUNG

'Introducing Campaign'

Type:

Recent

Working closely with our team of designers and stylists, we created four custom fashion pieces inspired by the impossibly compact shape of the Galaxy Z Flip.

Each talent and wardrobe was then designed into a set influenced by real-world spaces. We broke down these realistic settings into their essential parts, and created minimalist, monochromatic set designs that relied solely on shape and lighting. The end result turned out to be visuals as sleek, modern and striking as the Samsung product itself! 

Credits

  • Production Company: Scholar
  • Directors: William Campbell, Chris Finn
  • Managing Director: Jo Arghiris
  • Executive Producer: Kirsten Noll
  • Head of Production: Tyler Locke
  • Line Producer: Ben Murphy
  • DP: Shane Sigler
  • Production Designer: Michael Broaddus
  • Stylist: Diana Chan
  •  
  • Design & Animation: Scholar
  • Creative Director: William Campbell
  • Associate Creative Director: Chris Finn
  • Managing Director: Jo Arghiris
  • Executive Producer: Kirsten Noll
  • Head of Production: Tyler Locke
  • Producer: Nicole Smarsh
  • Coordinator: Nicole Guttzman
  • 3D Animator: Bree Meyers
  • 3D Generalist: Robert Kim
  • Lighter: Faith Zeng
  • Compositors: Eric Almeras, Kevin Njoo
  • Flame Artist: Brandon Sanders
  • 3D Animators: Paul Wei
  • Storyboards: Jingjing Cao, Gordon Kjlucec
  • Set Design: Cam Floyd
  • BTS/Stills Photgrapher: Chris Shintani
  •  
  • Editorial: Whitehouse Post
  • Editor: Jason Webb, Nathaniel Park
  • Assistant Editor: Dominic Strazulo
  • Telecine: The Mill
  • Colorist: Adam Scott
  •  
  • Client: Samsung
  • Agency: Eleven Inc / We Are Social

Introducing this seaon's standout piece...

Process

"We broke down realistic settings into essential parts, and created minimalist, monochromatic set designs that relied solely on shape and lighting."