Project:

Sahale Snacks

'#NutLust'

Type:

Live Action

Let’s be clear. Sahale’s Nut Lust isn’t food porn. 

It’s a visceral journey that runs the full gamut of senses and goshdarnit, it’s classy AF. It’s framed to excite, to look you in the eye and dare you to take a handful. But overall, it’s more than just nuts. It’s the refined presentation, the relationship of the ingredients, the sweet, the savory, the mouthwatering“ness” that teases the taste buds while glorifying the artfulness of the brand. Romantic stories unfolding in rich, visceral moments of neon type and the light-kissed product.

We’ve built backdrops of velvet, accentuated the deep, sticky contours of the ingredients and explored the shimmering glisten of the sweet light as it dances across their bodies in motion. 

Cravings personified. Tastefully sensual. Sophisticated and eager.

Credits

  • Production Company: Scholar
  • 
Directors: Will Johnson & Chris Finn

  • Managing Director: Christina Roldan
  • 
Executive Producer / Line Producer: Nic Barnes
  • 
Head of Production: Ryan McLaughlin
  •  
  • Production Company: The Garage
  • 
Producer: Halie Graham
  • 
DP: Steve Giralt

  • Food Stylist: Jen Beauchesne
  •  
  • Design & Animation: Scholar

  • Creative Director: Will Johnson

  • Associate Creative Director: Chris Finn

  • Managing Director: Christina Roldan
  • 
Executive Producer / Line Producer: Nic Barnes

  • Head of Production: Ryan McLaughlin
  • 
CG Supervisors: Matt Berenty, Tim Hayward

  • Sr Producer: Gregory Behrens

  • Type Designers: Claire Kho
  • 
Designers: Zach Herdman, Vin Kim, Brice Linane, Sean Martin

  • 3D Generalist: Anthony Thomas
  • Compositors: Dae Kang, Paulo Dias, Matt DeFranco, Rachel Moon, Jeric Pimentel, Daniel Raschko
  • Flame Artist: Ben Vaccaro
  • Storyboards: Gordon Kljucec 
  •  
  • Editorial: Scholar
  • 
Editor: Nathaniel Park
  •  
  • Telecine: Color Collective

  • Colorist: Alex Bickel
  •  
  • Music, Mix & Sound Design: Pulse
  •  
  • Client: Sahale Snacks
  • 
Agency: Publicis

"We matched our lights, backdrops, and fabrics to the flavor packaging. Letting the light trace the edges of each nut, and guide us in its reveal to the secrets that each flavor possesses."

Process

"A quarantine production, strategically coordinated to blend CG typography into practical spaces and dynamic food explosions."