Project:

Prudential

'You'

Type:

Recent, Animation

A dream of ours has always been to travel back in time to meet our younger self. Rather than spend the time debating the perils of breaking the time space continuum, we focused our efforts on creating an animated piece for Prudential where our character does just that. Leaning heavily on the idea of stop-motion techniques, we pushed the aesthetic to feel as tactile as possible and still carry the personality and magic of a CG world.

Credits

  • Production Company: Scholar
  • Creative Directors: William Campbell & Will Johnson
  • Executive Producer: Lindsay Bodanza
  • Head of Production: Rachel Kaminek
  • Art Directors/Lead Designers: Trevor Conrad
  • CG Lead: Ben Grangereau
  • Producer: Tyler Locke
  • Designer: JP Rooney, Daniel Uribe, Yuki Yamada
  • CG Generalists: Tim Hayward, Mike Ko
  • 3D Modeling & Texturing: Cory Cosper, Mike Dupree, Chris Nolan
  • 3D Animators: Ian Brauner, James Lane, Sarah Wolfe
  • Storyboards: Heather Aquino, Brian Deloach
  • Compositor: Ryan Kirkwood
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  • Agency: Droga5
  • Producers: Nancy Montgomery, Melissa Moore
  • Executive Creative
  • Director: Kevin Brady
  • Senior Copywriter: Sara Shelton
  • Senior Art Director: Paul Meates
  • Head of Production: Ben Davis
  • Senior Broadcast Producer: Verity Bullard
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  • Client: Prudential Financial

“We love the chance to create a tangible set in CG. It allows us to maintain the magic of the real world without having to adhere to the rules of a physical space.”

Sketches & Thoughts