These cleverly simple spots for Provident Bank opened the door for the team at Scholar to flex our character animation muscles in a whole new way. Creating stories around Burt, Randy, Jackie, Lucy and her adorable little Dachshund Coco. We poured our energy into the details, letting the simplicity of the keyframes come to life through a pose here or a hairdo there.

In the end we all have our favorite moments from the 4 spots created. They remind us of ourselves…Maybe, just maybe, these characters are made from a little piece from all of us.

Check out the other character’s stories below.