Our work with the Motionpoems Foundation allowed us to make our most evocative spot to date. Tasked with creating a visual interpretation of a selected poem, our team put a lot of heart and soul into this project. Allowed full creative freedom, we loved running with our imaginations and pushing the envelope with striking hand-painted imagery and hints of psychedelia. The result is an interpretation of Dora Malech’s ‘Working Order’ that takes the viewer on a surreal, exploratory journey into a woman’s introspective psyche.
Production Company: Scholar
Creative Directors: William Campbell & Will Johnson
Executive Producer: Lindsay Bodanza
Head of Production: Rachel Kaminek
Art Directors/Lead Designers: Jordan Lyle, JP Rooney
Producer: Nikki Maniolas
3D Animators: Tim Hayward, Ben Grangereau, Ryan Kirkwood, Tyler Mele
2D Animators/Designers: Sang Shin, Peter Lee, Heather Aquino, Calvin Prieto
Executive Producers: MotionPoems, Todd Boss,
Egg Creative, Jennifer David
“Working Order,” a poem by Dora Malech.
Used with permission.
© Dora Malech, 2012. This poem originally appeared in The Iowa Review.
Original Score: Singing Serpent Music
Original Sound Design & Final Audio Mix: Ben Freer, Eleven Sound
Voice Over Actor: Anthoula Katsimatides
Casting Director: Carrie Faverty, Sound Lounge
"We approached this project with a desire to blur the lines between commercial design and traditional art, which resulted in us also blurring the lines of mediums and aesthetics."
Some of our
'(F)aking Of '
We always love a good behind the scenes, or a beautiful making-of video. We had a little fun after we completed this piece and because we had such an incredible time making it, created a 'Faking Of' that embodies just that. Really though, a magician never reveals his secret. But if you ask we'd love to talk about it.