Lexus 'Eclipse'


Recent, Animation, Live Action

We love being able to share in a brand’s growth. With Lexus’s LF-C2 concept, the automaker wanted to mark a new era of design ingenuity, and to do so, we crafted an epic journey in which light is a central theme. Playing with illumination and carefully manipulating shadow, we hoped to tell a story with atmospheric wonder and stunning visuals. By hand-painting vast, dreamlike expanses and weaving them with tightly composed shots of the vehicle’s sleek contour, our goal was to leave viewers ruminating on the exciting future of automotive design.

  • Production Company: Scholar
  • Directors: William Campbell & Will Johnson
  • Executive Producer: Lindsay Bodanza
  • Head of Production: Rachel Kaminek
  • Line Producer: Rich Kaylor
  • DP: Neil Shapiro
  • Post Producers: Anne Hong, Nikki Maniolas
  • Designers: Sarah Beth Hulver, James Levy
  • Matte Painter: James Levy
  • 3D Animators: Tim Hayward, Fred Huelar
  • Compositors: Ryan Kirkwood, Cris Kong
  • Editor: Jason Webb
  • Flame Artist: Alex Kolasinski
  • Music: Robot Repair Music & Sound
  • Agency: Team One
  • Senior Producer: Beth Hagen
  • Associate Producer: Tiffany Otoya
  • Chief Creative Officer: Chris Graves
  • Group Creative Director: Craig Crawford
  • Associate Creative Directors: Jon King, Dustin Arnold
  • Account Director: Amy Oars
  • Account Supervisor: Jay Thongnop
  • Client: Lexus
  • Title: LF-C2 Concept Car Reveal “Solar Eclipse”

We treated light and shadow as instruments and centered the story on the eclipse. With its radiant glow, the eclipse illuminates Lexus’ shift into a new era of design-driven innovation.”

The Reveal