Project:

LEGO

Rebuild the World through Purposeful Play

Type:

Animation

As creators, each of us has a memory of that inspirational spark leading us down a creative path of pushing the boundaries and converting failure into opportunity. For some, LEGOs are that flame. So when we were asked to tell the story of Hannah, a creative, confident, and resilient young girl who loves to build and uses LEGO Education lessons to change the world, we leapt at the opportunity.

Through a mixture of 2D animation and CG LEGO renderings, we follow Hannah at school and home, persevering through failure and immersing herself in her goals. Small acts of fearlessness carving a path for a larger impact on her journey to rebuild the world in an extraordinary way.

 

Credits

Design & Animation: Scholar
Associate Creative Director: Chris Finn
Art Director: Hana Yean
Managing Director: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
CG Supervisor: Tim Hayward
Sr Producer: Nicole Smarsh
Designers: Jina Kwon, Lydia Kim, Angelie Pham
2D Animators: Wu Hyun Lew, Antoinie Eugene, Jeffrey JIP Jeong
Cel Animators: Jamal Ademola, Lizzie Akana, Lyuben Dimitrov,
Will Pittas, Michael Relth, Jahmad Rollins, Aly Tain
3D Animator: James Lane
3D Generalists: Matt Berenty, Kevin Kolodinsky
Assistant Editor: Dominic Strazulo
Storyboards: Fred Fassberger

Mix & Sound Design: One Union Recording Studios
Music: Asche & Spencer

Agency: Doremus
Chief Creative Officer: Paul Hirsch
Creative Director, Art: Josh Locker
Creative Director, Art: Mark Butorac
Creative Director, Copy: Brian Pike
Executive Producer: Amy Capen
Account Director: Stephanie Kowalski

Client: Lego Education

The details of the illustrative style were essential to ensure Hannah’s vibrant personality came through in a minimal style. We utilized expression sheets and character lineups to visualize the growth of Hannah in different stages of her life. 

Process

Each LEGO build began with a sketch to allow total creative freedom. From there, we added dimension and scale in CG, and finally, animation and functionality accuracy through practical LEGO builds and drop tests.