Project:
GML ‘24 'Opening Film'
In a world abuzz with AI, we teamed up with Google for the GML intro film to make the complex feel downright fun! No tedious tech talk here—we focused on showing how AI can revamp advertising with a playful twist. Fluent in meme-speak and brimming with creativity, the Scholar team dove in headfirst. From brainstorming whimsical animation ideas to crafting a delightful narrative, we brought a fresh, fun perspective to the project. The result? A vibrant showcase of what Google AI can do for you.
Credits
- Design & Animation: Scholar
- Creative Directors: Will Campbell & Juan Carlos Cuadra
- Managing E.P.: Kirsten Noll
- Director of Production: Tyler Locke
- Head of Production: Nicole Smarsh
- Sr Producer: Michael Heil
- Line Producer: Wayne Hammett
- Designers: Irma Hasanic, Olivia Trotter, Elena Chudoba, Emanuele Colombo, Brian Covalt, Justin Harder, Jip Jeong, Claire Kho, Danny Munoz, Masayoshi Nakamura, Logan Sprangers, Aly Tain, Andrew Tan
- 2D Animators: Emanuele Colombo, Brian Covalt, Jip Jeong, Danny Munoz, Masayoshi Nakamura, Aly Tain, Andrew Tan
- Cel Animators: Masayoshi Nakamura, Aly Tain
- Model/Texture Artists: Olivia Trotter
- 3D Animators: Olivia Trotter
- Compositors: Ryan Kaplan
- Editorial: Scholar
- Editor: Ben McCambridge
- Assistant Editor: Victor Dos Santos
- Mix & Sound Design: Lime Studios
- Mix & Sound Designer: Adam Primack
- Music: West One Music
- Artist & Track Name: Love Is The Answer
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"Mixed media, which ranged from collage to 3D, was key in representing the capabilities of Google's AI. This blend of techniques underscored the versatile nature of each product."
"Sometimes we just needed to use wild animated typography to tell the story. The dynamic movement of the text helped emphasize key points and keep the momentum going!"
Designs
Process
