FILA 'First Step'
Let’s start with a nod to FILA’s contribution to the game of basketball and tip a glass to our inner NBA nerd. We know the history, we live the game and we were fired up when the opportunity arose to collaborate with FILA and Vayner Media in celebration of Grant Hill’s Hall of Fame career. His storied relationship with the FILA brand, his never say die mentality and the gifts that he brought to the Association are all the stuff of legends.
We are proud to have worked with FILA and Vayner Media to help create a visual tapestry as rich as the man’s contributions to the game. From his explosive first step to every energetic moment along his continually evolving career gave us the canvas to capture the greatness of #33 and his vibrant history as one of basketball’s, and FILA’s, brightest superstars.
- Design & Animation: Scholar
- Creative Director: Will Johnson
- Executive Producer: Christina Roldan
- Head of Production: Ryan McLaughlin
- Art Directors: Cristina Barna, Chris Finn
- Sr Producer: Katherine Allen
- Designers: Cristina Barna, Trish Janovic, Ana Chang, Hanna No, Gretel Cummings
- Cel Animators: Ana Chang, Trish Janovic, Harry Teitelman, Blake Patrick, Tristan Balos, Tim Beckhardt, Gretel Cummings, Mark Phillips, Sam Ballardini, Eunice Park
- Model/Texture Artist: Natalia Perez
- Compositor: Jae Woo Park
- Storyboards: Ana Chang
- Designers: Macauley Johnson, Hana Eunjin Yean, Peter Lee, Bryan Louie
- Mix & Sound Design Company: Wave Studios
- VO/ Sound Design Engineer: Chris Afzal
- Executive Producer: Vicky Ferraro
- VO Recorded at: Wave Studios
- Artist: Chris Meloni
- Track Name & Artist: 'Set Trippin' - supplied by client
- Client: FILA
- Agency: VaynerMedia