You had us at football.

We were immediately inspired by the opportunity to create something bold and intense for the DraftKings campaign. And no, it’s not just because we love football. We are thrilled to accept the challenge of singling out fantasy fans; talking to them in their language and tapping into their passion for the game. Because let's be honest, it's a little like looking in the mirror. We are so familiar with the language that it forced us to go deeper. We didn’t want to use game footage you’ve seen over and over. Instead, we honed in on the fantasy players and spoke directly to them with bold typography; the “brain” of our spot. Next was the “heart;” the footage. We explored different ways of shooting and using slow motion shots and in-camera effects to increase the drama and intensify the experience for the viewer.