Don't Fail Idaho



Recent, Live Action

Drake Cooper of Boise, Idaho, approached us to help them craft a story of engaging disparity surrounding their “Don’t Fail Idaho” campaign. The staggering fact surrounding the core of the story, that only 1 in 5 kids are prepared for life after high school, became the center point of our visual exploration. We wanted to drop these kids off in “Nowhere,” so to do that we took our team to the sprawling, mountainous countryside of Sun Valley, Idaho. The beautiful landscape gave us everything we needed to visually accentuate a magnificently ballsy script. We’re already looking forward to heading back someday.


Production Company: Scholar
Directors: William Campbell & Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Line Producer Tommy Dingwall
DP: Thomas Banks Post Production Company: Scholar
Creative Directors: William Campbell & Will Johnson
Senior Producer: Tyler Locke
2D Animation: Sarah Beth Hulver, Matthew Andrews
Editor: Jason Webb
Flame Artist: Federico Saccone Client: J.A. and Kathryn Albertson Family Foundation
Agency: Drake Cooper
Creative Director: Jennie Myers
Associate Creative Director: Sean Young
Senior Copywriter: Scott Steele
Brand Manager: Jess Carter
Executive Producer: Dylan Amundson

 “Imagination will often carry us to worlds that never were. But without it we go nowhere.”

– Carl Sagan

Behind the Scenes

We couldn’t travel all the way from Los Angeles to Idaho and not have a good time. Every moment was a new adventure and we found ourselves in awe of the surroundings at nearly every turn. After capturing hours of footage for the campaign, we found ourselves with an equally humongous amount of footage of us being… well, us.