Project:

Cosmopolitan Hotel Las Vegas

'Misfit Right In'

Type:

Recent, Live Action

The Cosmopolitan of Las Vegas wanted to push the idea that everything is better with just the right amount of wrong. We worked with Fallon to create a constantly driving campaign that incorporated type and voyeuristic live action moments, dealt with in such graphic ways that they gave the slightest glimpse into a slightly provocative and raw world. It was an incredible exercise in restraint, knowing we had frames rather than seconds to flash messaging and imagery, trimming things to their rawest and most bare-bones aesthetic.

Credits

  • Production Company: Scholar
  • Directors: Will Johnson & William Campbell
  • Executive Producer: Lindsay Bodanza
  • Head of Production: Rachel Kaminek
  • DP: Omer Ganai
  • 2nd Unit DP: JP Rooney
  • Line Producer: Richard Kaylor
  • Stylist: Britt Bardo
  • Production Designer: Annie Sperling
  •  
  • Post Production Company: Scholar
  • Creative Directors: Will Johnson & William Campbell
  • Executive Producer: Lindsay Bodanza
  • Head of Production: Rachel Kaminek
  • Post Producer: Christina Roldan
  • Art Director: JP Rooney
  • Flame Artist: Stefan Smith
  •  
  • Editorial Company: Whitehouse Post
  • Editor: Adam Robinson
  • Assistant Editor: Josh Hayes
  •  
  • Agency: Fallon
  • Client: The Cosmopolitan of Las Vegas

'The Misfit' Type Explore

'Wildcard'

The story continues with 'Wildcard.' Diving further into more mystery and intrigue, personifying the feeling of Las Vegas and allowing the provocative imagery to make you feel. We know you'll Misfit Right In.

'Wildcard' Type Explore