Project:
Comforpedic IQ 'The Future of Sleep'
In a world of unpredictable rest, we wanted to do justice to the unprecedented technology Simmons was introducing with their groundbreaking ComforPedic iQ mattress. Collaborating with KBS, we conceptualized a spot that would both show off the mattress’s innovation and position the brand uniquely on a platform of sophisticated, high-tech performance rarely seen in the typically safe and frumpy world of bedding advertising. By bringing in a mix of live action shots, video stills, and carefully chosen stock footage, we produced a cohesive anthem that challenges the preconceived notions of mattress advertising and also reconciles the age-old question: how does one get better sleep?
Credits
- Production Company: Scholar
- Directors: William Campbell & Will Johnson
- Executive Producer: Lindsay Bodanza
- Head of Production: Rachel Kaminek
- Line Producer: Rich Kaylor
- DP: Adam Marsden
- Post Production Company: Scholar
- Creative Directors: William Campbell & Will Johnson
- CG Lead: Ben Grangereau
- Post Producer: Tyler Locke
- Designers: Macauley Johnson, James Levy, Janice Ahn, Ryan Kirkwood
- Cloth Simulation: Matthew Johnson
- CG Generalists: Robert Kim, Andy Kim
- 2D Animators: Sarah Beth Hulver, Shawn Kim, Matthew Andrews
- Lighting: Ryan Kirkwood
- Compositors: Matthew Lydecker, Ryan Kirkwood, Cameron Burr
- Editorial: Whitehouse Post
- Editor: Brian May
- Agency: KBS
- Client: Simmons Bedding Company
- Brand: ComforPedic iQ
“… we conceptualized a spot that would both show off the mattress’s innovation and position the brand uniquely on a platform of sophisticated, high-tech performance rarely seen in the typically safe and frumpy world of bedding advertising.”
'Pill' & 'Never'