Project:

Comforpedic IQ

'The Future of Sleep'

Type:

Recent, Animation, Live Action

In a world of unpredictable rest, we wanted to do justice to the unprecedented technology Simmons was introducing with their groundbreaking ComforPedic iQ mattress. Collaborating with KBS, we conceptualized a spot that would both show off the mattress’s innovation and position the brand uniquely on a platform of sophisticated, high-tech performance rarely seen in the typically safe and frumpy world of bedding advertising. By bringing in a mix of live action shots, video stills, and carefully chosen stock footage, we produced a cohesive anthem that challenges the preconceived notions of mattress advertising and also reconciles the age-old question: how does one get better sleep?

Credits

  • Production Company: Scholar
  • Directors: William Campbell & Will Johnson
  • Executive Producer: Lindsay Bodanza
  • Head of Production: Rachel Kaminek
  • Line Producer: Rich Kaylor
  • DP: Adam Marsden
  •  
  • Post Production Company: Scholar
  • Creative Directors: William Campbell & Will Johnson
  • CG Lead: Ben Grangereau
  • Post Producer: Tyler Locke
  • Designers: Macauley Johnson, James Levy, Janice Ahn, Ryan Kirkwood
  • Cloth Simulation: Matthew Johnson
  • CG Generalists: Robert Kim, Andy Kim
  • 2D Animators: Sarah Beth Hulver, Shawn Kim, Matthew Andrews
  • Lighting: Ryan Kirkwood
  • Compositors: Matthew Lydecker, Ryan Kirkwood, Cameron Burr
  •  
  • Editorial: Whitehouse Post
  • Editor: Brian May
  •  
  • Agency: KBS
  • Client: Simmons Bedding Company
  • Brand: ComforPedic iQ

“… we conceptualized a spot that would both show off the mattress’s innovation and position the brand uniquely on a platform of sophisticated, high-tech performance rarely seen in the typically safe and frumpy world of bedding advertising.”

'Pill'   &   'Never'

A Behind the Scenes peak

into the journey of

the 'Future of Sleep'