Chime “Better Banking for Everyone” is a charming and playful campaign, artfully conceived to reinforce the brand’s core mission of financial stability for all. Scholar worked closely with Barrett SF to ideate and develop over 25 original characters, and their corresponding occupations or hobbies, all of whom needed to seamlessly carry this messaging from one scene to the next.

To get things started, Scholar embarked on an extensive design exploration. In addition to defining physical attributes, we took a deep dive into personality and behavior by giving each character their own personal backstory. This really helped inform the animation and allowed for a more engaging viewer experience. We also had fun working in corresponding props and environments, all of which were tailored towards each unique character.

Optimistic and upbeat, we love how the simplicity of Chime’s philosophy translated so richly. The more times you watch, the more you see. We think you’ll agree there’s something here for everyone!