Project:

Cadillac

'The World of CUE'

Type:

Recent, Live Action

The updated features of the Cadillac CUE take on their own personality in our piece “The World of CUE.” As the script developed, so did the desire for a through line, a story that connected all of the vignettes in a way that felt as if we were not just watching a montage of images, but traveling on a journey through an interactive glimpse into the CUE. We moved all around Los Angeles, finding interesting spaces, nooks and crannies, that lent themselves to a grittier, more art-directed aesthetic. We wanted to get tighter and more intimate with every shot, and ultimately found ourselves unearthing a lot of beautiful moments along the way.

Credits

  • Production Company: Scholar
  • Directors: William Campbell & Will Johnson
  • Executive Producer: Lindsay Bodanza
  • Head of Production: Rachel Kaminek
  • DP: Neil Shapiro
  • Line Producer: Rich Kaylor
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  • Post-Production Company: Scholar
  • Creative Directors: William Campbell & Will Johnson
  • Associate Creative Director: JP Rooney
  • Post Producer: Nikki Maniolas
  • Associate Producer: Nicole Smarsh
  • Storyboards: Gordan Kljucec
  • Flame Artist: Federico Saccone
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  • Editorial Company: Whitehouse Post
  • Executive Producer: Joni Williamson
  • Producer: Annie Maldanado
  • Editor: Crandall Miller
  • Assistant Editor: James Dierx
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  • Agency: Campbell-Ewald
  • Integrated Content Director: Kurt Kulas
  • Associate Creative Directors: Bob Pokryka, Brett Warkentien
  • Art Director: Jessica Ashburn
  • Copywriter: Leah Kane
  • Account Supervisor: Jeff Kator
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  • Client: Cadillac

“Organizing a story that revolves around the different personalities and features of each car is reminiscent of putting together a jigsaw puzzle where you only see glimpses of the finished product all the way up until it’s completed.”