'The World of CUE'


Recent, Live Action

The updated features of the Cadillac CUE take on their own personality in our piece “The World of CUE.” As the script developed, so did the desire for a through line, a story that connected all of the vignettes in a way that felt as if we were not just watching a montage of images, but traveling on a journey through an interactive glimpse into the CUE. We moved all around Los Angeles, finding interesting spaces, nooks and crannies, that lent themselves to a grittier, more art-directed aesthetic. We wanted to get tighter and more intimate with every shot, and ultimately found ourselves unearthing a lot of beautiful moments along the way.


  • Production Company: Scholar
  • Directors: William Campbell & Will Johnson
  • Executive Producer: Lindsay Bodanza
  • Head of Production: Rachel Kaminek
  • DP: Neil Shapiro
  • Line Producer: Rich Kaylor
  • Post-Production Company: Scholar
  • Creative Directors: William Campbell & Will Johnson
  • Associate Creative Director: JP Rooney
  • Post Producer: Nikki Maniolas
  • Associate Producer: Nicole Smarsh
  • Storyboards: Gordan Kljucec
  • Flame Artist: Federico Saccone
  • Editorial Company: Whitehouse Post
  • Executive Producer: Joni Williamson
  • Producer: Annie Maldanado
  • Editor: Crandall Miller
  • Assistant Editor: James Dierx
  • Agency: Campbell-Ewald
  • Integrated Content Director: Kurt Kulas
  • Associate Creative Directors: Bob Pokryka, Brett Warkentien
  • Art Director: Jessica Ashburn
  • Copywriter: Leah Kane
  • Account Supervisor: Jeff Kator
  • Client: Cadillac

“Organizing a story that revolves around the different personalities and features of each car is reminiscent of putting together a jigsaw puzzle where you only see glimpses of the finished product all the way up until it’s completed.”