Project:

Aston Martin

'Reverie'

Type:

Recent, Animation

We were drawn to Aston Martin due to the curves and power of their vehicles, but also because we wanted to prove that a luxury car spot could be achieved mainly with CG. We grabbed our conceptual hats and dove headfirst. We ran the gamut from stunning visual-effects, heavy explosions and morphing buildings, to simple dry salt lake beds and artistically lit cityscapes, while trying to find the right voice. We finally landed somewhere between complete photo reality and heavy stylization…which proved to be appropriate for our overall concept of: What does a car dream about?

Credits

  • Production Company: Scholar
  • Directors: Will Johnson, William Campbell & Charles Paek
  • Executive Producer: Rob Sanborn
  • Producer: Rachel Kaminek
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  • Editorial Company: Whitehouse Post
  • Executive Producers: David Brixton, Rick Lawley
  • Editor: Josh Bodnar
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  • Visual Effects Supervisor: Charles Paek
  • 3D Lead: Errol Laniér, Neil Teneja, Jon Bavaresco
  • 3D Artist: Tucker Corson, Ian Mankowski, Yates Holley
  • 3D Pipeline: Yates Holley
  • Compositors: Carlos Morales, Michael Miller, Matt Lavoy
  • Matte Painter: Christian Kugler
  • Flame:  Carbon VFX
  • Flame Artist: Kieran Walsh
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  • Sound & Mix: Stimmüng
  • Sound & Mix Designers: William Flynn, Gus Koven
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  • Additional Sound & Mix: Lime Studios
  • Sound & Mix Designers: Joel Waters, Justin Braegelmann
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  • Client: Aston Martin

Technical Breakdowns

Creating a CG world from scratch is no small task. We broke down a couple of the tougher scenes to give a glimpse into our process and how we approached the "Reverie" landscape.