We were drawn to Aston Martin due to the curves and power of their vehicles, but also because we wanted to prove that a luxury car spot could be achieved mainly with CG. We grabbed our conceptual hats and dove headfirst. We ran the gamut from stunning visual-effects, heavy explosions and morphing buildings, to simple dry salt lake beds and artistically lit cityscapes, while trying to find the right voice. We finally landed somewhere between complete photo reality and heavy stylization…which proved to be appropriate for our overall concept of: What does a car dream about?