Project:

Amazon

'Holiday Campaign'

Type:

Live Action

It's never too early to jump into the holidays and in the case of Amazon, shopping early is best. We joined with their team to bring these quirky and comedic scripts to life, showcasing what happens when you leave your gift-giving to the last minute, grabbing an air freshener at the gas station for your uncle. We paired bold live action with poignant messaging and a hint of humor to give these pieces that touch of humanity that we've all experienced at some point.

Shooting real products on a set, we were able to capture the haphazarad nature of a last minute gift, but still give it that visual energy of an Amazon spot. We were also able to play around with the expressiveness of each action as talent shrugged, dragged, dropped, and winced at their own gift-giving. Tiny adjustments to their actions changed the mood and played up the emotion behind each moment. It made for very nuanced work that, when paired with our bold colors and snide supers, made for a playful and rewarding experience that we're happy to share.

Credits

Production Company: Scholar
Director: William Campbell
Managing Director: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
Line Producer: Rich Kaylor
DP: Ernesto Lomeli
Photographer: Chris Shintani
Production Designer: Sara Kugelmass

Design & Animation: Scholar
Creative Director: William Campbell
Associate Creative Director: Macauley Johnson
Managing Director: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
Sr Producer: Nicole Smarsh, Erik Gullstrand
Designers: Irma Hasanic, Hana Eunjin Yean, Portia Barrientos, Thomas Muller
2D Animators: Kenny Kerut, Zack Lovatt, Jonathan Taylor
Flame Artist: Sam Shiflett
Storyboards: Mark Yates

Editorial: Scholar
Editor: Dominic Strazulo, Kyle Walczak

Mix & Sound Design: Hearby Sound
Mix & Sound Designer: John Buroker

Music: APM
Artist & Track Name: Daryl Griffith - Leisurely Stroll Main Christmas Mix

Client & Agency: Amazon

'HOLIDAY DASH'

'BLACK FRIDAY'

'CYBER MONDAY'

'LOW PRICING'

Process

"Nuanced acting, bold colors and snide supers made for a playful mix of energy in these films, pushing viewers to really think twice about leaving any gift-ordering to the last minute."

"We paired bold live action with poignant messaging and a hint of humor to give these pieces that touch of humanity that we've all experienced at some point."