It's never too early to jump into the holidays and in the case of Amazon, shopping early is best. We joined with their team to bring these quirky and comedic scripts to life, showcasing what happens when you leave your gift-giving to the last minute, grabbing an air freshener at the gas station for your uncle. We paired bold live action with poignant messaging and a hint of humor to give these pieces that touch of humanity that we've all experienced at some point.

Shooting real products on a set, we were able to capture the haphazarad nature of a last minute gift, but still give it that visual energy of an Amazon spot. We were also able to play around with the expressiveness of each action as talent shrugged, dragged, dropped, and winced at their own gift-giving. Tiny adjustments to their actions changed the mood and played up the emotion behind each moment. It made for very nuanced work that, when paired with our bold colors and snide supers, made for a playful and rewarding experience that we're happy to share.