San Manuel



Recent, Live Action

This isn’t your average Casino campaign. This is ‘All Thrill - Origins.’ We were lucky enough to work the same wonderful team and launch from where the visually insane spots existed last year. Incorporating elements from the round before but pushing more story and narrative into the worlds allowed us to mix live-action green screen stages with amazingly design-driven visual effects culminating in another adrenaline-filled ride through what makes San Manuel Casino so amazing.

We shot on blue screen, creating sets that were embellished later but always gave our world a practicality to them that is hard to replicate in CG. In the end, we are proud to show off all 3 spots. Hold on tight.


  • Production Company: Scholar
    Directors: William Campbell & Will Johnson
    Executive Producer: Jo Arghiris
    Head of Production: Rachel Kaminek
    Line Producer: Richard Kaylor
    DP: Tom Banks
  • Production Company: Scholar
    Creative Directors: William Campbell & Will Johnson
    Executive Producer: Jo Arghiris
    Head of Production: Rachel Kaminek
    Art Director: Michael Tavarez
    CG Supervisor: Tim Hayward
    Sr Producer: Kirsten Noll
    Associate Producer: Nicole Smarsh
  • Design: Paul Kim
    Matte Painter: Tim Matney, James Levy, Jamir Blanco, Mayumi Shimokawa
    CG Generalist: Robin Kim
    Modeling/Texturing: Han-Chin Lee, Kevin Lim, Chris Nolan, Mike Dupree, Toshihiro Sakamaki
  • Texturing: Asher Stusek, Wendy Klein
    3D Animation: Blake Beynon, James Lane
    Dynamics/FX: Matt Johnson, Adedunmola Olanrewaju, Benjamin Lopez
    Lighting: Mike Ko, Josh Kohlmeier, Asher Stusek
    Compositor: Kevin Kim, Kevin Njoo, Montana Casey
    Flame Artist: Federico Saccone
    Editor: DJ Cosgrove
    Storyboards: Gordan Kljucec, Paul Kim
  • Music: Elias Arts
    Audio Engineer: Luis Rosario
  • Agency: Pitch, Inc.
  • Client: San Manuel Indian Bingo & Casino

The story of All Thrill continues...

"We wanted to evolve the story of 'All Thrill' into something that was bigger and bolder than last year. Creating mini stories in each spot that tie together in the overall campaign."

San Manuel Casino - 'Anthem'

Continuing where we left off last year with the slot machine motorcycle, our character rides into the whirlwind to control her own fate. All metaphors aside, we had an amazing time creating this set and designing a tornado full of casino branded elements. The :30 second spot is jam packed with visual intrigue and doesn’t allow you moment to breathe. 

"In spots like these you need a team of brilliant people who are up for all types of challenges. Luckily we’ve got just that team."

San Manuel Casino - 'Table Games'

When your own indecision becomes your greatest adversary what do you do? In ‘Table Games’ there is no thought, just action as he dives in and takes control of his own destiny. Shooting our hero on a practical set and adding in the creature and elements around him was no easy task. A challenge our artists thoroughly enjoyed.

Inside The Process

In this behind the scenes we break down ‘Anthem,’ showing off how the world came to life and all of the elements that came together in the end to bring this magical landscape to life.