This could be the only car ad where you’ll spot a space cadet, butler, ballerina, and raccoon – all in one scene. Challenged to showcase a multitude of features in a 90-second spot, we relished the opportunity to delve into character development, creating seventeen different personalities to represent Blue Link’s array of services. We had a lot of fun giving each an individualized personality and animation style while still living in an expansive, elegant environment. We loved brainstorming clever transitions for our characters to move in, playing with scale, and using cel animation to craft extraordinary detail and give the spot a handcrafted feel. From the flap of the butler’s coattails, to the way a texture extends from one scene to the next, we loved building the metaphoric vignettes of this spot.